13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm

Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM, how to measure success with ABM, the typical set up for ABM execution and more.

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About the Podcast

Revenue Champions

The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!