Published on:

15th Sep 2021

20: Scaleup Marketing: maximise performance with Pete Van Neste, Head of Marketing @Pinpoint

Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more.

00:00 Intro 02:55 Maintaining rate of growth 05:52 Customer Acquisition Cost 07:03 How to reduce CAC 08:35 Should you split inbound and outbound? 11:32 Building a strong marketing team to reach revenue targets 13: 54 KPIs for account growth and reducing churn 16:59 Channel saturation 22:55 Gated vs. ungated content 25:40 How targeted should your content be? 27:54 How marketing can support sales 30:47 The role of a Marketing Development Representative 34:29 The career trajectory for an MDR 35:32 SDR and AE pairing and alignment 37:56 Compensation structure for marketing 41:32 Effective marketing team growth 45:14 In-house vs. outsourced marketing 47:17 Hiring remotely


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About the Podcast

Revenue Champions
The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!