35: Demand generation and the buyer centric model (with Nelson Gilliat, Founder at Buyer Centric Revenue)

Ryan Reisert, Brand Ambassador @Cognism speaks to Nelson Gilliat, Founder @Buyer Centric Revenue and Author of “Death of the SDR: and birth of Buyer Centric Revenue” about his take on demand generation and the buyer centric model. In this episode, Ryan and Nelson debate on is cold calling really dead, lead generation vs. demand generation, the role of sales and marketing and more.

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About the Podcast

Revenue Champions

The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!