Published on:

18th Nov 2020

4: Actual, real life, agile marketing with Andy Culligan @Leadfeeder

In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more.


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About the Podcast

Revenue Champions
The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!