Episode 76

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Published on:

14th Dec 2022

76: What is declared intent and how to drive more of it (with Gaetano DiNardi, Growth Advisor at Cognism)

This week, Alice de Courcy, CMO @Cognism is joined by Gaetano DiNardi, Growth Advisor @Cognism to talk about the problems with assumed intent and how to grow declared intent. In this episode, Alice and Gaetano discuss what is declared intent, benefits of ungating your content, marketing predictions for 2023 and more.

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About the Podcast

Revenue Champions
The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!