16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs

Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more.

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About the Podcast

Revenue Champions

The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!