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Published on:

18th Aug 2021

18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai

Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more.

03:50 - Partner marketing

05:05 - Prioritisation

17:44 - Retargeting campaigns

22:18 - Tech stack

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About the Podcast

Revenue Champions
The ultimate B2B podcast, brought to you by Cognism. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space. Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth today!